How Can I Sell My Art for High Prices When People Sell Them on Ebay for Nothing?
When I graduated from art school, I had mastered color theory and brush techniques and composition—just didn't know the commencement affair about business. How can I sell art and paintings online? How would I marketplace myself? What steps did I demand to have to sell my art? How should I price my piece of work, and what would I charge for shipping? At the time, the creator tools and channels to amplify and sell your own fine art online were practically nonexistent.
In my very first week as a working artist, I learned a hard lesson: to succeed in art, you must besides succeed in business.
For gallerists and curators, the shift in how we purchase and sell in the last two decades has allowed these businesses to stand for more artists and expand into selling affordable art prints online to reach larger audiences worldwide.
How to sell art online
Whether you're a creator or a curator looking to brand money selling fine art online, this how to sell artwork online and in person guide is for you. We consulted experts and successful artists for their communication on everything you need to know to sell your art, from marketing to pricing to shipping. You lot can besides use this guide to learn how to sell your photos online as art.
Meet the art experts
We reached out to experts in the art world—ii artists and a gallerist—actively making their living by selling art online and asked, "how exercise you sell art online?" amongst other things. In this guide to selling your own artwork, their anecdotes will be woven into applied and actionable advice for any creative entrepreneur.
True cat Seto, owner and artist, Ferme à Papier
Cat Seto is an creative person and author, and the founder of Ferme à Papier, a San Francisco–based studio and boutique representing unique goods from independent W Coast designers. Her stationery has appeared in multiple publications and landed her partnerships with brands similar Anthropologie and Gap. Prior to the pandemic, Cat closed the retail arm of her business concern to refocus and find a new location. The contempo detest crimes targeting the AAPI (Asian American and Pacific Islander) community have influenced her need for change. "I have decided that I am at a fourth dimension and identify in my business in which my collections need to represent themes which matter to me and those around me," she says.
Maria Qamar, artist, Hatecopy
Take note of our next expert specially if you lot desire to know the best way to sell paintings online. Nearly famously known by her artist moniker, Hatecopy, Maria Qamar quit her advertizing career to focus on art when her pop art paintings began to grab fire on Instagram. The success didn't happen overnight. "I did contract work here and there," says Maria. "When you're starting out, you're earning null dollars." Her full-time job, however, taught her business organization skills that were critical to selling her own artwork, getting off the ground, and marketing herself equally an artist. At present she works total time on her art, selling her own artwork in multiple formats, from art prints to printed merch. She also published a volume, Trust No Aunty, in 2017.
Ken Harman, curator and gallerist
Ken Harman is the man behind the fine art empire that includes Spoke Fine art, Hashimoto Gimmicky, and publishing company Paragon Books. Together, these businesses represent many global artists through physical galleries, online shops, and popular-upward exhibitions. Dissimilar Maria, Ken didn't have a take chances to transition slowly at the outset. When he was unable to secure a temporary popular-up location for a curated bear witness, he signed a two-twelvemonth charter on a infinite. "I really didn't have any other options," he says. "I but pulled the trigger."
What's right for you: selling your own art or selling works past other artists?
There are ii means for how to sell your art: create or curate. Cat built her career on both by creating and selling her ain work and representing the work of others in her boutique. Which one is right for you? Let's explore the two avenues in this guide to how to sell artwork online.
Every bit an artist, you are the creator, producing original art and/or reproductions of originals and selling straight to your customers or indirectly through a gallery, retail partner, or amanuensis. It's never been easier for artists to sell directly, with emerging creator tools popping up seemingly every day. Depending on your style and medium, cull a sales aqueduct where your desired audience hangs out. This is arguably the easiest way to sell art online for many.
Maria runs her own online store, where she sells prints and trade, eliminating the middleman and keeping her costs depression. Just she likewise leans on relationships with experienced galleries for exhibiting and selling own artwork. If you lot're learning how to sell your art, annotation that galleries can expose your work to new audiences. They may besides have access to resources and professionals to aid promote, exhibit, handle, and ship artwork.
Curate
If y'all're not personally an creative person but you have a great eye and a love of the art world, you can still get into the game of selling fine art every bit a curator. Some artists may be disinterested in marketing or figuring out the best manner to sell art online and instead rely on gallerists, curators, and retail partners to handle this aspect of the business. As a partner to artists, you brand a percentage of the selling toll in exchange for your business knowledge and service.
In that location are several ways to work with artists to figure out the best way to sell art online for you—exist it selling originals or prints to licensing works to exist printed on merchandise or used in publication. "Most galleries offer an industry standard fifty% assignment divide for original art," says Ken. "The artist provides the artwork, we do our best to sell it." Spoke also operates its own impress shop, selling express-run prints of works by the artists it represents—offering a broad range of cost points for their fans.
What art to sell: originals or reproductions?
As an creative person, yous may cull to sell your art, reproductions of that piece of work, or both. The best way to sell art online will depend on the nature of your fine art and your chosen medium. Fine artists using classic mediums and selling at high cost points may cull to only sell originals, for example, while digital art, which can be reproduced without loss of quality, is great for prints and merch. However, most art created in 2nd mediums take multiple options for generating unlimited sales on a single work.
🎨 Consider the following options when determining the best way to sell your art online:
- Original fine art such as paintings, drawings, illustrations (Note: you can sell both the original fine art as well as prints of the same work.)
- Limited- or open-edition prints (framed, unframed, or prints on sheet)
- Digital downloads (desktop wallpaper, templates, impress-at-dwelling house art, etc.)
- Custom art made to society from a customer asking or commissioned by a business (Note: More often than not, this art would be 1 of a kind and not sold once more as a reproduction.)
- Trade (your art printed on hats, mugs, t-shirts, enamel pins, greeting cards, stationery, etc.)
- Repeat prints on cloth, wrapping paper, or wallpaper
- Licensing work to other brands or publications (great for illustrators and photographers)
- Collaborations with brands (limited collection sold through the partner make'southward shop)
Some mediums, like sculpture, are more hard to reproduce or use for merchandise applications—you may consider a dissimilar route if you're interested in the easiest way to sell fine art online. But for those impossible to scan and print, at that place are still ways to generate additional income from a single blueprint. For example, clay works may use the same mold to generate similar pieces, and 3D designs tin be created over and over with a 3D printer.
Reproductions of art: open or limited edition?
Reproducing fine art on t-shirts, mugs, or art prints means that a single work tin can bear fruit indefinitely. If y'all're looking for how to sell artwork similar paintings as prints, there are pros and cons. You tin can cull to sell an unlimited number of products (otherwise known as open edition). Nevertheless, some galleries, like Spoke, opt for a limited edition model when you sell your art (there are only a certain number of prints produced) on many of the works they represent.
The effect is much like that of a limited time offering—creating a sense of scarcity and urgency is an splendid marketing strategy. For Ken, however, the conclusion to limit print runs goes deeper. "We work really hard to find things that are very special to sell. Things that are special should be treated similar they're special," he says. While Spoke may be able to make more than money selling prints as an open edition, the pick to limit them adds to the value of the fine art.
Express edition has its drawbacks, however. "A lot of the things that we sell have secondary market values," says Ken, meaning that limited edition pieces may sell for inflated prices on the resale marketplace (recollect limited-edition sneakers) because the need is high. To help minimize reselling, Spoke will limit quantities of certain prints per customer. It's also built a blacklist of known resellers. "Making sure that the existent fans are actually the ones who are able to get the things that nosotros sell is e'er a priority," Ken says.
How do you print fine art and cull printers?
Understanding how to sell your artwork comes downwardly to getting very friendly with a printer, whether that'southward your at-dwelling house inkjet or a company that handles the task for you. There are multiple options, from DIY to completely hands off, to help you sell art prints and other merch to your audience.
DIY printing
It's possible to start selling your own artwork by creating quality prints yourself with the loftier-quality paper, ink, and dwelling house office printer. Every bit a new artist, this method can proceed costs low, only information technology's not the mode to go if you want to know how to sell your art sustainably then y'all tin can scale over fourth dimension. "In the beginning, I would print, packet, and deliver by mitt every single poster that was ordered," says Maria. "At some point the volume became then much that I couldn't make time to draw. I was spending all of my days delivering and in transit." This method is usually express to selling fine art prints on paper, merely some specialty printers may allow y'all to print on sheet paper or textile designed specifically for this purpose.
Using a press company
A local or online printing company can reproduce your work en masse and tin can even offer bulk discounts if you are printing many of the same slice. This can be the all-time style to sell art online if you take a small catalog of just a few works that you sell consistently and have a budget to purchase inventory upfront. With this method of how to sell artwork online, you volition yet exist responsible for your own packaging and shipping.
It'southward important that nosotros are the last sets of eyes inspecting, packaging, and shipping the product to our customers.
True cat Seto, Ferme à Papier
While a impress-on-demand model for custom clients and orders is the best mode to sell your art online for Cat, she frequently prints large batches for collection releases. In either case, the prints arrive at her studio first, rather than shipping directly to the customer. "Information technology'due south important that we are the last sets of eyes inspecting, packaging, and shipping the production to our customers," she says.
Print on demand
Print on demand is the most hands-off and versatile of options and maybe the easiest way to sell art online, particularly if yous programme to sell your work printed on merch like t-shirts or caps. Impress-on-demand companies generally integrate with your online store and allow you to upload your designs, which are then printed and shipped straight to each customer when you receive an social club. This is a great option if y'all desire to know how to sell artwork on a budget, as there is piddling upfront investment with no demand to buy equipment or inventory.
When the number of orders exceeded her chapters to impress and ship work herself, Maria upgraded to using a print-on-demand company. "All I take to exercise is upload and permit it practise the piece of work for me," she says. "At present I tin can focus on actually creating the artwork and connecting with people."
💡 Tip: Earlier you start selling your own artwork this way, request samples from the printer then you tin inspect the colors and quality of the print. This is especially of import if printed items will exist sent directly to your customers.
How do you photograph and scan fine art?
Photographing and representing your products clearly and accurately is important for whatsoever online business. Without the ability to feel a product, customers need to get the all-time sense of what they're buying through clear and detailed images. Selling art online is no exception.
"If y'all have a bad image of your work or the prototype doesn't represent the work accurately, you're going to have a harder fourth dimension selling it," says Ken. Or, you'll exist stuck dealing with unhappy customers and processing returns.
Production photography when yous sell your art is a little trickier than other products, and a basic calorie-free setup may even so cause glare or color irregularities. Consider hiring a professional to shoot larger works or fine art with any three-dimensional or glossy elements.
If you accept a bad image of your work or the image doesn't represent the piece of work accurately, yous're going to have a harder time selling it.
Ken Harman, Spoke Fine art
For 2D works, even so, Ken recommends scanning equally an affordable and constructive culling to photography. Though his facility has a photography setup for shooting art, many artists submit their works to Spoke equally scans considering they need the digital file for their own archives anyway. "The almost price effective mode to exercise that is to go a desktop scanner and scan the work in parts and stitch it together digitally," he says. "If you've got a slice with a loftier-gloss coating or a resin, that's a piddling tricker, but for the majority of works on sail or paper, it's pretty like shooting fish in a barrel."
If you're selling merch or other products that feature your art, the general rules of product photography apply. Have clear shots from multiple angles also as zoomed-in shots to show texture and detail. Lifestyle photos (your product in a scene) are great for your habitation page and social media and assistance to show scale. Print-on-demand companies oft provide mockup images you can use on your product pages in lieu of or in addition to photography.
📚 Read more than:
- Production Photography: DIY Guide for People on a Upkeep
How do you build your brand as an creative person or art curator?
As an artist learning how to sell your artwork, your brand may evolve as a natural extension of your art. Your chosen manner and medium volition ascertain you as an artist and y'all will naturally concenter fans and buyers based on this alone. Even so, in that location are many decisions you volition demand to consciously make when you start to think of yourself equally a business every bit well as an artist.
Because art is a personal and sometimes emotional purchase, your story as an artist could exist a factor in someone's decision to purchase. And other business assets like packaging and site pattern should mirror or complement the visual aesthetic of the work itself.
🎨 Ask yourself the post-obit if y'all're interested in selling your own artwork:
- Exercise you create and sell art under your ain proper name, a pseudonym, or a brand name?
- What's your brand story? How much of your personal story will you tell?
- Exercise yous have a mission, values, or a cause that you lot want to communicate through your brand?
- Outside of the art itself, what is the visual direction of the make? What's the tone of your communication?
- What branding avails do you need? Even without graphic design skills, you tin can generate a logo with free tools.
The reply to these questions volition assistance you build a prepare of brand guidelines that will dictate many of your decisions going frontward: branding, website design, marketing materials, etc. If yous eventually scale your business, these guidelines will assist you maintain brand consistency as you delegate tasks to staff or other partners.
In collaborating, I think it'southward important to non only stay true to your brand, but to be able to mind and be proactive to whomever you are collaborating with.
Cat Seto, Ferme à Papier
For True cat, the causes closest to her heart are central to her make. While she is currently refocusing to work on themes that support the AAPI community, this isn't the offset time she's fabricated a statement with her work. Ferme à Papier launched a Saving Faces collection highlighting the stories of women and underrepresented groups.
Cat's brand values influence the types of projects she takes on with brands and clients. "In collaborating, I think it's of import to non but stay true to your brand," she says, "but to be able to listen and be proactive to whomever yous are collaborating with."
📚 Read more than:
- How to Start Your Own Brand From Scratch in 7 Steps
- A Guide to Brand Storytelling [Free Worksheet]
How practise you lot set prices for your art?
How practice you sell art online—and brand money doing information technology? Making a living as a working artist is possible if yous know how to value and price your work. Pricing art is challenging because it doesn't necessarily fit neatly into typical pricing strategies.
Pricing original art
The best way to sell art online and in person is to be profitable—and yous take to cost your fine art appropriately. If you're just first to experiment with how to sell your fine art and don't take a widely known proper name in the art earth, you can start with a uncomplicated formula to price your original art: your time and labour costs + material costs and other expenses + your markup (profit). For this method, you lot will need to assign yourself an hourly wage. It is typical for artists to undervalue their time and work, especially at the showtime.
Knowing what your products stand for and what you aren't willing to compromise are cardinal components in driving decisions about pricing.
Cat Seto, Ferme à Papier
Where the formula higher up fails is that the value of art is subjective and non necessarily dependent on concrete details like material toll or labour hours. Famous artists can fetch exponentially more for a piece that has roughly the same creation costs equally that of a new artist. Cheque the market to compare your pricing to like artists at similar levels and adjust accordingly.
Remember that if you are selling through a gallery, that business concern will usually have one-half of the concluding selling price. Yous can usually work with gallerists, who are experts at valuing and pricing art, to ready a price that makes sense for you, the gallery, and the market.
Pricing art prints
Selling fine art prints or other types of reproduction can follow a more simple pricing formula: the cost of printing + your price to sell and market place the print + your markup. Your markup may exist on a scale depending on whether yous sell open- or limited-edition prints.
"Knowing what your products correspond and what you lot aren't willing to compromise are fundamental components in driving decisions well-nigh pricing," says Cat. For her, printing on sustainable paper was a must-have, even though it would drive upwardly material costs and ultimately the retail price. Communicating these decisions to the customer is important, peculiarly if your prices are higher than average.
📚 Read more:
- How to Cost Your Production: What You Demand to Know About Pricing Before Yous Launch
- The Price Is Right: xiii Strategies for Finding the Platonic Cost for Your Products
- Product Pricing: 5 Steps to Set Prices For Wholesale and Retail
How do you sell art online with your own ecommerce shop?
The best mode to sell your art online is through your ain ecommerce store. Showtime, take a few minutes to create your store. At this indicate, y'all can set information technology up every bit a trial and tinker with information technology for two weeks before committing. You've already done a lot of the work if you've established brand guidelines, pricing, and business concern model (originals, prints, or merch)—this function is only assembly.
Get started selling art online and attempt Shopify gratuitous for 14 days
Store design and themes
When setting up your online art store, choose a Shopify theme that lets your art breathe–large images and lots of white/negative space. Themes are like templates that you build upon, layering in your own images and re-create, and tweaking colors and layout to conform your business concern.
🎨 Some of our theme picks for selling art online:
- Narrative (free) is a theme for storytellers, allowing your artist persona to live front and centre.
- Editions ($) is an blusterous theme that gives bold artwork the breathing room it deserves.
- California ($$) is a clean theme that lets your fine art be the star. It'south great for large collections.
- Highlight ($$) is a bold theme with slideshow and parallax scrolling features that are great for visual storytellers.
- Artisan ($$) is an ideal theme for artists who sell custom piece of work and commissions.
Shopify is the easiest way to sell fine art online. It's designed so anyone can set a custom online store with no coding or design skills necessary. Nonetheless, if you're interested in customizing your theme even farther to accommodate your concern, consider hiring a Shopify Expert to help you with design or evolution piece of work.
📚 Read more than:
- Best Ecommerce Website Designs: 27 Infrequent Sites
Apps for art stores
The Shopify App Store is packed with apps that plug straight into your online store to solve specific hurting points, add unique features, and aid yous run your store more effortlessly—allowing you to focus on the creative aspects of the business concern.
🎨 App suggestions to help sell your art online:
- Impress-on-demand apps. If yous sell your artwork via prints and merch, apps like Creativehub, Printful, or Printify can sync with your store, taking the burden of shipping and fulfillment out of the equation.
- Gallery apps. An app similar POWR Epitome Gallery can characteristic by or out-of-stock works, serving equally a portfolio or full catalog of your work for galleries or brands looking to partner with you.
- Social marketing apps. As a creator, you may lean toward visual social media platforms like Instagram to help market your products and build an audition. Keep site content fresh with an app like Instafeed that pulls Instagram images into a gallery on your site.
- Product page apps. If you're offering a specific slice of artwork with overlapping options (size, frame or no frame, paper type, etc.), employ an app like Assuming Product Options to layer item variants.
📚 Read more:
- The 27 Best Free Shopify Apps for Your Store
Where can you sell your art online?
What's the best place to sell fine art online? Aside from your own online store, information technology's the place where your ideal customer is already hanging out. If yous have amassed a following on a particular social channel, for example, that might be a great place to commencement.
Where to sell your fine art online:
- Online marketplaces like Etsy or eBay can plug straight into your online store, allowing you lot to sync sales and reach wider audiences.
- Social selling channels let you sell direct to fans who are already following you on their preferred platforms. Create customizable storefronts on Facebook and Instagram that integrate with your Shopify store.
- Wholesale to other online boutiques and galleries. Y'all can browse wholesale markets like Handshake to detect compatible retailers that desire to sell your art.
True cat at present sells her work through multiple channels, only she cautions to get-go deadening if you're only learning how to sell artwork. "Having multiple avenues came equally an evolution to what first began every bit a wholesale business," she says. While her retail channel is on suspension for the moment, she now sells direct to client and works on custom projects for clients and brands in addition to her wholesale business. "If I had tried to balance all of these from the onset," she says. "I believe I would accept been overwhelmed."
Gallery exhibitions, pop-ups, and offline events for selling art
How to sell your artwork isn't express to online—you lot can sell via physical retail as well. Because Maria works frequently in traditional mediums, much of the affect of the texture and scale of her work gets lost digitally. "It'due south actual concrete work, then when we exercise exhibits, yous can walk into a gallery and see that I'm a real person that has technical skills that tin do paintings and large scale installations," she says. Artists can also connect with fans and notice new audiences by taking work offline. You can use in-person experiences to drive people back to your online shop.
🎨 Consider the post-obit when selling your own artwork:
- Partner with a gallery to exhibit piece of work.
- Look into local art markets and events, and set up a one-fourth dimension or semi-permanent booth.
- Export or wholesale with art, gift, or lifestyle retail stores, or set up a pocket-sized pop-up inside an existing store.
- Open your studio to the public when you launch your website, or keep consistent weekly open up-studio hours to invite fans into your process.
- Run a popular-up shop (partner with other artists to reduce costs).
- "Lend" or export work for décor to emerging retail businesses similar cafés in commutation for the exposure.
Before Ken opened his permanent gallery, he dabbled in pop-ups equally a means to build his reputation as a gallerist and validate the business concern idea, but has never allow go of the physical office of the concern. For those selling original works, some element of in-person feel is critical, says Ken. "Information technology's very rare to observe a successful art gallery that functions entirely online."
Withal, advances in technology like 3D and AR for online stores and the dispatch in digital experiences brought on by the pandemic may mark large changes for the fine art world in the futurity. It's important to follow consumer trends while you acquire how to sell your art and grow your concern.
Can you piece of work with galleries to sell your art?
Aye, you can work with galleries to sell your art on your behalf. If you're not interested in how to sell your artwork yourself and instead adopt having your art represented past a gallery—or even in addition to selling prints on your own site—there are a few dos and don'ts:
✅ Practice check out the gallery's social media accounts. "If you have more than followers than that gallery does or that gallery doesn't have a lot of followers, that may give you lot interruption," says Ken. A gallery should be able to give you a wider exposure than you can get yourself.
❌ DON'T approach a gallery via social media. "You'd exist amazed at how many people attempt to submit to u.s. via Facebook Messenger or tag us in a post on Instagram and inquire u.s.a. to await at their work," says Ken. "While social media is a major focus for us, that's merely not a very professional manner to come up across if you're an artist."
✅ Do your inquiry and contact only those galleries who represent work in line with your own style. "You can't sell street art to somebody who collects impressionism," says Ken.
❌ DON'T sacrifice quality for quantity. "It's frustrating when an artist who's hoping to catch our attention tags us and xx other galleries all in the same mail." Select the height few galleries that you lot want to work with most and send private outreach to each.
✅ DO your homework. "Find the proper name of the managing director or the curator for the gallery," says Ken. "Existence able to personalize an e-mail is a great start step in that procedure."
How do you market your fine art store?
Many artists like Maria started on social media every bit the best style to sell art online, growing a following outset earlier launching a store and monetizing their work. The channel where you've gained the well-nigh traction in the beginning is a natural place to spend your energy and marketing dollars first.
🎨 More ideas to get traffic to your site—and brand sales:
- Run paid advert campaigns on platforms like Google or Facebook.
- Invest in organic social past producing consistent content and engaging with fans and fine art communities often.
- Run contests or offer exclusive discounts to social followers (bonus: use these to help build your e-mail listing).
- Attain out to influencers and press when you launch your site or a new drove. As you calibration, you lot may opt to outsource to a PR house.
- Use content marketing to drive organic traffic. Utilize your expertise to create content effectually art, how-tos, backside the scenes, etc., either through a blog, vlog, or podcast.
- Learn nigh SEO to help improve your shop's discoverability.
- Drive exposure with offline marketing. Participate in art shows and markets or work with a gallery to aggrandize your achieve to new, larger audiences.
📚 Read more than:
- Increase Website Traffic: 20 Low-Price Ideas
- SEO Checklist: How to Rank a New Website
- Actuality Sells: A Beginner'south Guide to Marketing on TikTok
- Printing Kits: How to Create A Hype Media Kit
How do yous package and ship art?
As art is visual, you should pay attending to the smallest details, down to how your art is packaged and shipped. Art that arrives undamaged is the bare minimum—give your customers an experience that matches the quality and care you put into your work. As art can exist frail, follow these guidelines for ensuring your work arrives condom and sound.
DIY shipping fine art
If you are aircraft original fine art, or elect to transport prints and canvases yourself, rather than through a print and fulfillment visitor, take extra precaution with your packing. Larger prints and posters are best shipped in cardboard mailing tubes, and smaller prints in rigid cardboard mailing envelopes. Use glassine (a water and grease-resistant newspaper) or clear cellophane sleeves to protect prints within the packaging. Remember: the best fashion to sell your art online is to brand certain it arrives in mint condition every bit a bare minimum.
Shipping expensive and oversized original artwork
Framed works and canvases crave boosted precautions—they're certainly not the "easiest" way to sell art online in terms of shipping. Packaging supply shops offer packing and shipping materials like paper-thin corners and specialty box sizes designed specifically for art.
If you're aircraft original piece of work to a gallery or art collector, in that location are ways to cut costs. "The cost to ship an oversized painting that'due south stretched on a canvas tin be pretty substantial," says Ken. "Sometimes what we do is unstretch a canvas, ringlet information technology in a tube, and ship information technology that way, which dramatically lowers the freight costs. So nosotros tin can have the canvas stretched locally."
Shipping art directly with print on need
The easiest way to manage shipping is to not manage it at all. If yous opt to sell prints or merch only, your press, lodge fulfillment, and shipping can all be managed past your print-on-demand partner. They are able to access great shipping rates due to volume and partnerships with carriers.
Shipping insurance for fine art
Insurance is important when shipping original works, every bit a lost or damaged package tin can't exist replaced. Many standard carriers offering fairly bones insurance on most packages, and if you sell your fine art yous should look into the specific extra coverage costs and limitations of each carrier's insurance offerings.
If yous're selling your own artwork at high price points, Ken takes additional measures to ensure the safety of the work. "Shipping anything worth more than a 1000 dollars is definitely catchy," he says, and suggests that artists await into using a private freight visitor or a carrier that specializes in fine art handling, despite the higher costs.
📚 Read more:
- Shipping & Fulfillment 101: A Step-Past-Footstep Guide for Getting Your Products to Your Customers
Plagiarism issues and copyright protection when selling fine art
Artist Tuesday Bassen waged war on copycats—large chain stores who ripped off her original designs—past hiring a lawyer and taking her story to the media. Notwithstanding, both Maria and Ken say copycats and plagiarism are just an unfortunate reality of doing business. Maria took legal activity just once, before shifting her perspective. "At the end of the twenty-four hours, information technology took me my whole life to learn how to do this," she says. "If somebody is copying me, they're going to have to sit down downwardly and eventually learn for themselves, because sooner or afterwards they're going to run out of ideas."
Information technology'south a sign that I'1000 inspiring others and that what I'm doing is right because they wouldn't re-create me otherwise.
Maria Qamar, Hatecopy
Maria takes Hatecopy's copycats equally an indication that she's on to something."It's a sign that I'm inspiring others and that what I'm doing is right considering they wouldn't copy me otherwise," she says, "I'one thousand not offended or bothered by it anymore."
For galleries that represent multiple artists and sell art online, copycat websites are a consistent problem. "We do take an result with various online sites simply bootlegging what we do," says Ken. "It's part of the manner the world works, unfortunately. Nosotros do our best, but it happens."
While copycats may be a reality, artists and businesses have legal recourse and should seek the advice of a copyright lawyer to help protect intellectual property before infringement happens.
The artist as an entrepreneur
For many entrepreneurs, the best mode to sell art online is from any space you already have—not some expansive warehouse or inviting storefront. Cat started her art business from a spare sleeping room. Whether it'southward a basement or a kitchen table or a guest room, it tin can work every bit your launching pad. In this phase of your business organisation, yous'll wear all the hats: creator, marketer, packer, shipper, web designer, and customer service rep.
Cat describes this time in her own journey as lean and humbling. "It gave me assurance of knowing every attribute of my business inside and out," she says, "including its strengths and weaknesses."
You could know everything about business and y'all could know everything about art, but it'southward the combination of both that actually makes a successful brand.
Maria Qamar, Hatecopy
Thinking of yourself equally an entrepreneur right from the offset will be crucial to your success. You may stumble as a creative to learn the business organisation aspects, simply they volition ultimately help you grow and scale. Somewhen, you can consul and automate, allowing you to focus on what you do best: making beautiful things.
"You could know everything about concern and you could know everything most art, but it'southward the combination of both that really makes a successful brand," says Maria. "I am obsessed with creating that harmony."
Characteristic illustration by Pete Ryan
Selling art online FAQ
What is the best fashion to sell art online?
The best way to sell art online is past building your own branded ecommerce site with a platform like Shopify. Yous can also sell your work on a crafts and art marketplace like Etsy or on social media platforms like Instagram and Facebook Shops. Empathise where your target customers like to shop to discover out the best place to sell your fine art online.
Is selling fine art online profitable?
Yes, selling fine art online tin exist profitable if you're intentional about your pricing and marketing strategies. Selling fine art online has become more accessible with platforms like Etsy and Facebook, which enable ecommerce. Note: When yous sell on your own online shop built with a platform similar Shopify, you don't accept to pay marketplace fees.
How tin can I sell my original fine art online?
Selling original art online is notwithstanding possible through your own branded website. Price betoken for original art volition be much higher, so it's important that you build a stiff, loyal audience for your work. Diversifying your sales channels, like also working with a gallery, will help y'all broaden your exposure equally an artist.
What art sells the nearly?
This is a tricky question because art is very broad and subjective. Selling prints of your work can exist very profitable because y'all can continue to generate income from a single slice. Lower cost points (versus original fine art) mean y'all probable can sell more volume. Curators should follow trends in fine art and design to help empathise what fine art collectors and potential customers are buying, then piece of work with artists that have high success potential. As a creator, you lot should lean into the style that y'all do all-time and build a following from at that place.
Source: https://www.shopify.com/blog/211990409-how-to-sell-art-online
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